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Welcome to Nobody Cares! Why Content Marketing is your savior.
Really. Nobody cares about you! People don’t want to know when you started your business or how many subs you have. They just wanna get some answers. How to solve their problems. How to make their life...
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3 Content Marketing Lessons for Professional Services Firms
Many Marketers working in professional services firms are by far in the best position to do a great job at Content Marketing. Unfortunately most don’t realize that. The core business of professionals...
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Why Go-Givers are Great at Content Marketing
The concept of the Go-Giver as the opposite of the Go-Taker* was coined by Bob Burg in his great book, not surprisingly named: The Go-Giver. Bob explains in great parable style that a Go-Giver is a...
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How Content Marketing will help you Getting Hired by Clients
In one of his great videos global consultant, author, and former Harvard Business School professor David Maister proved he was already ahead of the Content Marketing game back in 2007 when this video...
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The Golden Circle of Content Marketing
Setting up a Content Marketing Strategy is not so difficult anymore. There are lots of great books, advisors and conferences out there to teach you how to do it. There’s even an entire Institute run by...
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Content Marketing is going Dutch
When I studied in the UK my buddy and I drove an old Mitsubishi that had a bumper sticker that read: “You’re not much, if you’re not Dutch”. That sticker definitely made for some frowns and it was (a...
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